Friday, 15 October 2010

Final Proposal

1.   Gary Jules - Mad World
2.   My song could easily be broadcasted on many different music channels as it is does not only belong to one genre. Mad World would fit into the genre soft/pop rock. As a result of this my music video would attract a larger audience as it is not only targeting one genre and therefore fans of pop and rock genres will watch and enjoy this song. The channel where rock fans will be able to view this song would be on Mtv Rocks. It is a channel owned by MTV Networks International and mainly focuses on alternative rock and indie, with occasional alternative hip hop songs. My music video would be perfect for this channel as it fits into a soft/pop rock genre and can easily be shown on their shows like ‘The Official UK Rock Chart’ and 'Biggest! Hottest!'. The other channel it could be shown on is Smash Hits which is a free channel so people do not have to pay to watch this channel. Therefore it will attract a lot more people as people may not be able to subscribe to music channels such as Mtv.  My music video could be shown on the programme ‘Pop Domination’ which plays new and old pop videos.
3.   My target audience would be people in the socio economic groups C2, D and E. This is because people above the C2 group tend to enjoy classical music. Whereas the people below tend to like mainstream music that you would see playing on music channels. The age range that i am targeting would be 15-39 year olds. This is because people under he C1 group are exposed to mainstream music from a young age so by the time they grow up they already have preference in their choice of music.
4.   My music video is going to be a narrative video. The song that i have chosen is a very slow song so i have to make sure the editing fits in with the song otherwise it will not look very good. What i will do in my music video is to make sure that i have long scenes compared to short scenes because that is something you would see in a music video that is fast paced. Also there will not be quick cuts as it is not expected in a slow song and it would be a complete contrast and take away from the powerful meaning of the song.
5.   In my music video i will have a lot of different camera angles as this will allow me to get the best shots and overall make my music video the best it possibly can. I will add other effects such as black and white screen.  . Unique shots that i will incorporate into my music video would be crane shots, crab shots, high/low angle shots, over the shoulder shot and many more.

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